Google AI Overview: SEO Strategy & Team Training
Challenge
With Google's rollout of AI Overviews fundamentally changing search results, BxB Media needed to quickly understand the impact on client SEO performance and equip SEO and Writing teams with optimization strategies to get clients featured in the AI Overview and align with Google’s quality standards.
Solution
Led research initiative on Google AI Overview's effect on search rankings and developed a company-wide training. Developed supporting documentation, case studies, and actionable implementation guides tailored to both SEO and Writing departments. Created infographics of the anatomy of the three overviews with defined strategy for SEO, meta descriptions, schema, and written content.
Results
Successfully trained multiple departments on AI search optimization best practices, creating resources that sparked adoption across various department projects. Established ongoing collaboration framework and reference materials that continue to inform client strategy and internal processes.
BxB AI Optimization Strategy: Client-Facing Presentation
Challenge
As AI-powered search fundamentally reshaped how customers discover home services businesses, BxB Media needed strategic positioning materials that would articulate the agency's AI optimization expertise to both prospective and existing clients. The presentation had to translate complex technical concepts—E-E-A-T quality standards, zero-click optimization, conversational queries, and AI citation strategies—into clear business value propositions that demonstrated BxB's competitive advantage while addressing client concerns about declining traditional search traffic.
Solution
Developed client-facing AI positioning presentation with cross-functional input from department directors and executive leadership. Addressed Google AI Overview impacts, zero-click search behaviors, and voice assistant optimization strategies. Structured presentation around five core pillars: building experience-driven content, strengthening online reputation, maintaining multi-platform brand presence, positioning as authoritative AI sources, and achieving brand mentions in AI-generated answers. Created visual frameworks demonstrating BxB's approach to AI optimization with the use of E-E-A-T quality standard integration strategies and service offerings.
Results
Successfully delivered presentation to internal stakeholders unified messaging framework for BxB's AI optimization service offerings. Equipped sales and client services teams with strategic materials translating technical AI capabilities into quantifiable business outcomes, addressing critical client retention concerns around evolving search landscapes. Provided video presentation for ongoing client education initiatives around AI search strategies, content quality standards, and the evolving role of SEO in zero-click search environments.
