AI & Automation Implementation

Figma: Design to Code AI Website Builds

Challenge
Custom website designs required significant manual development time to translate from Figma into working code; BxB needed a faster, more reliable handoff process between design and development.

Solution
Implemented Figma's design to code MCP AI features with Claude Code and Cursor. Organized the workflow and collaborated with development to establish best practices for AI design code and asset export. Troubleshot code builds against development's custom website backend to improve design to code transfer efficiency.

Results
Reduced development team task time by as much as 4 hours per build, saving BxB substantial amounts of money. Established a smoother, more efficient handoff process between design and development that continues to inform ongoing website builds.

Creative Technology Specialist: AI Task Force

Challenge
BxB and BDR employees needed a centralized way to access AI resources, educational material, and hands-on training as AI tools became increasingly relevant to both internal workflows and client work.

Solution
Founded and lead the AI Task Force, open to all employees for drop-in collaboration, meeting monthly to discuss new internal and external uses of AI with the goal of understanding how it can benefit the company and clients. Built a AI Task Force Dashboard to serve as a hub for AI resources and educational material. Offered structured training sessions as well as open question and answer formats to provide specific, hands-on AI training across the company.

Results
Established an ongoing, cross-company collaboration framework connecting employees around AI adoption. Created a centralized resource hub that continues to support employee education and self-service learning. Built a recurring forum that keeps the company aligned on emerging AI use cases and their practical value for internal operations and client outcomes.

Figma: AI Feature Training & Design Workflow Enablement

Challenge
As Figma rapidly expanded its AI capabilities, including: Figma Make, Figma Agent, Figma Motion, Shaders, and AI generated Plugins, and AI Image Generation with Google’s Nano Banana; the design team needed structured guidance to understand how these tools integrate into their existing design workflows.

Solution
Evaluated Figma Make, Figma Agent, Figma Motion, Shaders, and AI generated Plugins, and AI Image Generation with Google’s Nano Banana to determine practical use cases within the team's existing design process, then developed training sessions and reference documentation walking designers through when and how to apply each tool. Built prompt examples and workflow guides for using Nano Banana to generate on-brand AI imagery for client websites; ensured outputs stayed consistent with brand guidelines and proper AI image labeling. Created SOPs covering the full process from AI-assisted design generation through implementation.

Results
Successfully upskilled the design team on Figma's AI feature set, giving designers a clear framework into their build process. Established a repeatable, brand-consistent approach to AI-generated imagery with Nano Banana; expanded creative output options for web projects. Delivered training materials and SOPs that continue to support team adoption as Figma's AI tools evolve.

Creatopy/The Brief Automation: Streamlining Display Ad & Coupon Production

Challenge
Manual static coupon and display ad creation was time-intensive and limited scalability.

‍Solution
Researched and vetted Creatopy/The Brief automation tools, for dynamic content generation and service expansion to animated display ads and Google Max ads. Created proof-of-concept videos demonstrating workflow efficiencies, presented findings to design team, and led implementation training. Developed comprehensive SOPs and produced training videos for the resource library.

Results
Successfully migrated coupon production to automated workflows for cross-department collaboration, significantly reducing production time while maintaining quality standards. Added animated ads and Google Max ads to service offerings. Gained efficiency by exporting HTML responsive ads that feature in AI overviews meeting accessibility and responsive requirements.

BxB Media's AI Optimization Strategy: Client-Facing Presentation

Challenge
As AI-powered search fundamentally reshaped how customers discover home services businesses, BxB Media needed strategic positioning materials that would articulate the agency's AI optimization expertise to both prospective and existing clients. The presentation had to translate complex technical concepts—E-E-A-T quality standards, zero-click optimization, conversational queries, and AI citation strategies—into clear business value propositions that demonstrated BxB's competitive advantage while addressing client concerns about declining traditional search traffic.

‍Solution
Developed client-facing AI positioning presentation with cross-functional input from department directors and executive leadership. Addressed Google AI Overview impacts, zero-click search behaviors, and voice assistant optimization strategies. Structured presentation around five core pillars: building experience-driven content, strengthening online reputation, maintaining multi-platform brand presence, positioning as authoritative AI sources, and achieving brand mentions in AI-generated answers. Created visual frameworks demonstrating BxB's approach to AI optimization with the use of E-E-A-T quality standard integration strategies and service offerings.

Results
Successfully delivered presentation to internal stakeholders unified messaging framework for BxB's AI optimization service offerings. Equipped sales and client services teams with strategic materials translating technical AI capabilities into quantifiable business outcomes, addressing critical client retention concerns around evolving search landscapes. Provided video presentation for ongoing client education initiatives around AI search strategies, content quality standards, and the evolving role of SEO in zero-click search environments.

Google AI Overview: SEO Strategy & Team Training

Challenge
With Google's rollout of AI Overviews fundamentally changing search results, BxB Media needed to quickly understand the impact on client SEO performance and equip SEO and Writing teams with optimization strategies to get clients featured in the AI Overview and align with Google’s quality standards.

‍Solution
Led research initiative on Google AI Overview's effect on search rankings and developed a company-wide training. Developed supporting documentation, case studies, and actionable implementation guides tailored to both SEO and Writing departments. Created infographics of the anatomy of the three overviews with defined strategy for SEO, meta descriptions, schema, and written content.

Results
Successfully trained multiple departments on AI search optimization best practices, creating resources that sparked adoption across various department projects. Established ongoing collaboration framework and reference materials that continue to inform client strategy and internal processes.

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